In November, Subaru of America increased its car sales in the United States for the 16th consecutive month to 53,327 (up 6.4% year-over-year). So far this year, the company sold 574,322 cars, which is almost 15% more than a year ago.
Meanwhile, last month, sales of the all-electric Subaru Solterra amounted to 943, which is ten times more than a year ago, when the first 94 units were delivered. The share of the Solterra out of Subaru’s total volume was 1.8%.
It seems that for now, the Subaru Solterra sales oscillate at around 1,000 units a month, which is comparable with the Toyota bZ4X’s sales volume.
Subaru BEV sales last month (YOY change):
- Solterra: 943 (up 903%) and 1.8% share
So far this year, Subaru Solterra sales in the U.S. amounted to almost 8,000 (about 1.4 percent of Subaru’s total sales).
Subaru BEV sales year-to-date (YOY change):
- Solterra: 7,916 (up 8,321%) and 1.4% share
Next month, we will compare the results of the Subaru Solterra with its direct cousins – Toyota bZ4X and Lexus RZ 450e—both of which have sales numbers that are only released quarterly (see the Q3 2023 sales report here).
Currently, the all-wheel drive Subaru Solterra starts at an MSRP of $44,995 (+$1,225 DST) and offers up to 228 miles of EPA Combined range, using a 72.8-kilowatt-hour battery. Pricing for the 2024 model year is not yet available.
| Model | Base Price | Dest. Charge | Tax Credit | Effective Price |
| 2023 Subaru Solterra Premium AWD 18-inch | $44,995 | +$1,225 | N/A | $46,220 |
| 2023 Subaru Solterra Limited AWD 20-inch | $48,495 | +$1,225 | N/A | $49,720 |
| 2023 Subaru Solterra Touring AWD 20-inch | $51,995 | +$1,225 | N/A | $53,220 |
* Federal tax credit of up to $7,500 might be available through leasing.
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